Selling gold in Jacksonville might seem straightforward—but if you’re not careful, you could walk away with less than what your items are truly worth. Between unclear pricing, high-pressure tactics, and questionable buyers, it’s important to know what to watch for.
At First and Best Precious Metals, we believe every seller deserves honesty, transparency, and peace of mind. We help people across Jacksonville, Ponte Vedra, Nocatee, and all throughout Northeast Florida—and even across the country—sell their gold with confidence. These five tips will show you how to do it the right way.
5 Tips to Sell Gold Safely in Jacksonville
It might seem as easy as walking into the nearest shop—but getting a fair deal takes more than handing over your jewelry. At First and Best Precious Metals, we’ve helped folks from Jacksonville Beach to Amelia Island, from Fruit Cove to Southeast Georgia, sell with confidence and clarity.
Here’s what you need to know before you sell.
1. Work with a buyer who earns your trust
Not all gold buyers are created equal. Look for:
- Verified business credentials
- Real reviews from local clients
- Transparent, pressure-free service
“First and Best treated me like a neighbor, not a transaction.” – Client in Orange Park
We believe trust is earned through honesty, not gimmicks. That’s why people keep coming back.
2. Know your rights before you sell
In Florida, buyers are required to follow strict secondhand dealer laws (like Chapter 538.31) to protect sellers. If something feels off, contact:
- The Florida Attorney General’s Consumer Protection Division
- Your local sheriff’s non-emergency line
- Fraud reporting website
These rules exist for a reason—and knowing them keeps you in control.
3. Ask smart questions—and expect real answers
Any buyer worth their weight should be ready to walk you through:
- Today’s live gold price
- How your items will be tested
- What you’ll walk away with, and why
At First and Best, we test everything right in front of you. No surprises. No pressure.
4. Compare offers—without the awkwardness
Getting a second or third offer is just smart. Whether you’re in Nocatee, Southside, or Atlantic Beach, take a little time to shop around.
Bring any paperwork or certifications you have, but if you don’t—no problem. A good buyer will walk you through it either way.
If you want a second opinion with no strings attached, we’re happy to help.
5. Talk to someone who’s done this before
With over $1 billion in precious metals transactions, our founder Matt Malleo has seen it all—and he’s happy to share what he knows. A free call with Matt could save you time, stress, and real money.
Text or call 904‑624‑1231 to get straightforward advice from someone who puts people first.
Is It Better to Sell Gold to a Dealer or a Pawn Shop?
Pawn shops may be quick, but they’re not built to give you the best value for your gold. A reputable gold dealer—someone who works with metals every day—knows what your pieces are really worth and has the tools to price them fairly.
At First and Best Precious Metals, we’ve helped people from Jacksonville, Nocatee, Atlantic Beach, and all across the U.S. sell their gold with confidence. Whether it’s a single ring or a full collection, we make sure you’re informed, respected, and treated right.
Why a gold dealer is the smarter choice
- They know gold: Dealers specialize in precious metals—not just whatever walks through the door.
- You’ll get better offers: Dealers base prices on the actual market value—not just resale guesses.
- Testing is done in front of you: We’ll show you exactly what your gold is made of and explain how we value it.
- No pressure, ever: Whether you sell today or just want advice, we’re here to help you make the best decision.
What Do I Look for to Verify Gold Buyers?
Scammers and low-ball offers are everywhere—especially in fast-growing markets like Jacksonville. Whether you’re selling in Northeast Florida, Southeast Georgia, or across the U.S., here’s what to look for when verifying a gold buyer.
1. Business credentials that check out
A legitimate gold buyer should have:
- A registered business license in their state
- A physical office location (not just a P.O. box or mobile number)
- Transparent contact info and a real website
First and Best Precious Metals operates out of Ponte Vedra with private, secure appointments and a fully documented process from start to finish.
2. Reviews from real people
Look for gold buyers with consistently strong ratings on:
- Better Business Bureau (BBB)
- Nextdoor and other trusted platforms
At First and Best, clients across Nocatee, Jacksonville Beach, and beyond consistently mention honesty, fair pricing, and zero pressure.
3. Testing done right in front of you
If a buyer won’t test your gold in plain sight—or disappears with it to a back room—that’s a red flag. At First and Best, we test every piece right in front of you, explaining everything clearly as we go.
4. Pricing based on live market values
A credible buyer should explain:
- Today’s gold spot price
- How purity and weight affect your offer
- What your gold is worth per gram or ounce
We walk you through every number so you know exactly what you’re getting—and why.
5. Clear communication—no pressure
You should feel respected and in control. A trustworthy gold buyer invites questions, explains the process, and never pushes you to decide on the spot.
We’re here to help you feel confident, whether you’re ready to sell or just exploring your options.
How First and Best Fits Your Standards
Selling gold isn’t just about price—it’s about trust. You deserve to work with someone who values honesty, clarity, and your long-term peace of mind. That’s exactly how we operate at First and Best Precious Metals, from our home base in Ponte Vedra to clients across the U.S.
Built on Values That Don’t Change
- We operate on foundational truths—integrity, transparency, and respect
- Our team follows eternal, biblical values in every interaction
- We even created the Biblical Precious Metals Guide to help people make faith-aligned financial choices
If it’s not in your best interest, we’ll tell you so.
Straightforward, Transparent, Respectful
We keep things simple and honest:
- Testing is done in front of you
- Offers are based on real-time market value
- No pressure, ever
Whether you’re in Nocatee, World Golf Village, or Southeast Georgia—you’ll always know exactly where you stand.
Local Trust, National Reach
From Jacksonville Beach to Amelia Island and Orange Park, we’ve built real relationships with clients who want to be treated fairly. And if you’re outside Florida, we can help too—many of our clients sell remotely with full confidence.
Expertise You Can Count On
Founder Matt Malleo has completed over $1 billion in precious metals transactions. But more importantly—he’ll take the time to help you understand your options.
First and Best’s Selling Process
Selling gold or other precious metals shouldn’t be complicated. At First and Best Precious Metals, we’ve simplified the process so you feel informed, respected, and confident every step of the way—whether you’re selling gold, silver, platinum, or palladium.
1. Initial Call or Text
It starts with a simple conversation.
- Text or call us at 904‑624‑1231
- Ask questions, share what you have, and tell us what you’re looking to do
- We’ll guide you through next steps, no pressure
We’re happy to give advice even if you’re not ready to sell yet.
2. Private Appointment Setup
We’ll schedule a private, secure appointment—either:
- At our Ponte Vedra office
- At your home, bank, or another location convenient for you
- Or virtually, if you’re located elsewhere in Florida, Georgia, or across the U.S.
Discretion and convenience are always part of the plan.
3. Testing and Evaluation (Done in Front of You)
We carefully test and evaluate each item while you watch.
- No hidden steps or back-room guessing
- We explain everything clearly—purity, weight, and how market pricing works
- We buy gold, silver, platinum, palladium, coins, bars, and more
You deserve to know exactly what your metals are worth—and why.
4. Offer and Immediate Payment
Once testing is complete, we’ll make a clear, fair offer based on live market pricing.
- No games or pressure
- You’re free to accept or walk away
- If you move forward, we pay you on the spot
We also offer second opinions if you’ve already received an offer elsewhere.
5. Post-Sale Support (If You Need It)
Selling a family estate? Downsizing? Inheriting metals you’re unsure about? We’re here to help you navigate every situation with integrity and care—even after the sale.
Final Thoughts
Selling gold doesn’t have to be stressful or uncertain. When you work with the right people, the process becomes clear, fair, and empowering. At First and Best Precious Metals, we’re here to help you sell with confidence—whether you’re in Jacksonville or anywhere across the U.S.
If you’re ready to take the next step or just want expert guidance, we’re only a quick call or text away.
FAQs on Selling Gold Locally (Updated for 2025)
How do I know I’m getting a fair price for my gold?
We base our offers on real-time market prices (spot value), and we explain exactly how purity and weight factor into your payout. Everything is tested in front of you, so you’ll know exactly what your gold is worth before you decide.
Do I need to bring paperwork or receipts when selling?
Not at all. If you have certificates, appraisals, or receipts—great. If not, we’ll still walk you through a full evaluation. We make the process simple and respectful, whether you’re selling a single ring or a full estate collection.
Can I meet someone in person, or is this done online?
We offer private appointments at our Ponte Vedra office, in your home or bank, or virtually if you’re outside Northeast Florida. Many of our clients across the U.S. prefer the convenience of remote evaluations with the same level of service.
What types of items do you buy besides gold?
In addition to gold jewelry and coins, we also buy silver, platinum, palladium, bullion bars, and other precious metals. If you’re not sure what you have, we’re happy to take a look and give you honest insight.
What if I’ve already gotten an offer somewhere else?
No problem—we’re glad to offer a second opinion with no obligation. Many people come to us after visiting pawn shops or chain stores, and they’re often surprised at the difference in both value and experience.
Who will I be talking to when I reach out?
You’ll likely speak directly with our founder, Matt Malleo. He’s handled over $1 billion in precious metals transactions and takes pride in guiding people with honesty, clarity, and zero pressure.
Is there any cost to get an evaluation?
No, evaluations are 100% free. Whether you’re just curious or ready to sell, we’re here to help you make an informed decision—at your pace.
A Better Way to Sell Gold, Backed by Values That Last
At First and Best Precious Metals, we combine faith-driven values with market expertise to give you a selling experience that’s honest, personal, and pressure-free—right here in Northeast Florida and nationwide.
