Thinking about buying gold or silver here in Northeast Florida? It’s a smart step toward protecting your future—but we’ve also seen how easy it is to get pulled into something that doesn’t feel quite right.
At First and Best Precious Metals, we’ve walked alongside a lot of families through this process. And over the years, we’ve learned how to spot the warning signs that often get overlooked.
If you’re thinking about investing, this guide is for you—a few red flags to watch for, and some peace of mind knowing what a trustworthy dealer should actually look like.
Common Gold Dealer Red Flags in Florida
1. Don’t Fall for Flashy “Too Good to Be True” Deals
We see this one a lot—offers that sound amazing on the surface but are designed to lure you into something else entirely. These deals often include:
- Below-spot pricing on coins (with tiny order limits)
- Promises of “guaranteed profits”
- Time-sensitive pressure like “Only 24 hours left!”
According to the CFTC, high-return, low-risk pitches are a common sign of fraud.
What to do: If it sounds too good to be true, it probably is. Ask for full details, and always get a second opinion before buying.
2. Question Any Push for Offsite or “Exclusive” Storage
Some dealers try to lock you into third-party storage accounts with undisclosed fees and vague access terms. While secure storage is an option, it should never feel forced or unclear.
Here’s what to watch for:
- No mention of IRS-approved depositories
- Complex “bundled” packages with storage you don’t need
- Lack of direct delivery options
The truth: You have the right to know exactly where your gold or silver is stored—or to take direct delivery.
3. Hang Up on High-Pressure Cold Calls or “Courier” Pickups
Florida’s Attorney General and Consumer Protection agencies have flagged a growing number of scams involving:
- Random phone calls urging immediate investment
- Impersonators claiming to be government agents
- Fake couriers sent to “pick up” your metals or cash
If someone pressures you to act fast or threatens legal action—hang up. Then call a verified number to confirm.
4. Insist on Clear Pricing and a Track Record of Trust
Transparency should be non-negotiable. A trustworthy gold dealer will clearly show:
- Today’s spot price
- Their markup or margin
- Shipping or IRA fees (if any)
Also check:
- Verified Google or BBB reviews
- Licenses and credentials
- How long they’ve served your region
Tip: Ask where they source their daily spot pricing. If they can’t explain it clearly, walk away.
5. Watch Out for the “Collectibles Trap”
Some dealers focus almost entirely on high-premium numismatic coins. Unless you’re a seasoned collector, these may not serve your long-term wealth strategy.
Be cautious if:
- The conversation keeps steering toward collectible coins
- You’re told bullion “isn’t a good investment right now”
- Premiums seem 50–300% above spot
We believe in real value—not hype or hard-to-sell inventory.
6. Stay Away from Dealers Who Sell Through Fear
Scare tactics are a favorite tool for dishonest dealers. They might mention:
- Imminent economic collapse
- Religious fear or prophecy
- “Once-in-a-lifetime” deals that will vanish by tomorrow
Agencies like AARP, FINRA, NASAA, and the CFTC have all issued warnings about fear-based investing schemes.
At First and Best, we don’t do fear. We educate, we guide, and we leave the decision in your hands.
7. Florida-Specific Scams to Avoid
Being based in Florida ourselves, we’ve seen some patterns emerge. Keep an eye out for:
- Dealers who claim they don’t need a Florida license
- Calls pretending to be from the Florida Treasury or police
- “Free shipping” offers that involve sketchy courier pickups
- Texts or emails with suspicious links
Always verify licensing through the Florida Attorney General’s Consumer Protection Division. And if you’re unsure, feel free to reach out—we’re happy to help you double-check.
Your Pre-Purchase Safety Checklist
Before you move forward with any gold or silver purchase, ask yourself:
- Does the offer seem too good to be true?
- Are shipping and storage terms clearly explained—no surprises?
- Have you received any cold calls, pressure, or urgent pitches?
- Is the pricing transparent, with spot rates and fees clearly outlined?
- Are collectible coins being pushed instead of straightforward bullion?
- Is the dealer using fear or urgency to influence your decision?
- Can you verify their reviews, credentials, and licensing?
Why First and Best Passes Every Test
When it comes to trust, we don’t just talk about it—we prove it. Here’s how First and Best lives it out every day:
- Transparent Pricing – Every quote includes a full, honest breakdown. No surprises.
- Fast, Insured Shipping – Same-day dispatch with tracking and full coverage from our hands to yours.
- Faith-Driven, Pressure-Free Guidance – We don’t sell through fear—we teach, walk with, and equip.
- Trusted Local Reputation – Serving families across Jacksonville, Ponte Vedra, St. Augustine, and Southeast Georgia.
- Fully Licensed and Compliant – Every transaction is backed by documentation, ethics, and accountability.
Ready to Buy with Confidence?
Choosing the right gold dealer isn’t just about finding a good price—it’s about finding someone you can trust with your future. In a world full of noise, pressure, and flashy promises, clarity matters. Truth matters. Stewardship matters.
At First and Best, we’re here to guide clients across Northeast Florida and the entire country with honesty, patience, and purpose—because protecting your wealth should never come at the cost of your peace of mind.
Call or text us at 904-624-1231 when you’re ready. We’d be honored to help you take the next step with confidence.
